Innovative Market Assessment Tools
In partnership with ISIS Healthcare, we offer unique market assessment tools, CT Scan™ (Critical Thinking Scan) and MRI™ (Market Research In-situ).
CT Scan™ is a unique positioning tool that explores the dynamics and decision-making process of treatment and prescribing practices as well as providing direction for the development of optimal positioning and messaging platforms.
MRI™ utilizes a point-of-care methodology that establishes prospective prescribing behaviours and helps to understand the key influencers in prescribing decisions.
Ultimately CT Scan™ establishes the "perception of practice" – what physicians/healthcare providers think they do, while MRI™ establishes the "reality of practice" – what physicians/healthcare providers actually do.