About Us
Founded in 1996, Summit Strategy Group provides strategic research counsel and effective solutions to address key marketing challenges and business decisions for the pharmaceutical and healthcare industries.
Our experience incorporates all phases of a product's life cycle and all phases of pre and post launch strategy development including:
- Pipeline Potential
- Exploratory Market Landscape
- KOL Research/Mapping
- Product Concept Testing
- Product Positioning
- Key Message Development
- Journal Ad/Detail Aid Testing
- Representative/Key Message Recall
- Awareness Tracking and Usage (ATU)
- Market Assessment/Competitive Profiling
- Drivers Analysis/Opportunity Assessments